The Story
A prominent engineering firm based in Irelands Capital had developed well beyond its grassroots as an engineering firm, now offering solutions for issues that concerned forensics and disaster preparedness through to life sciences. The company had a fantastic team with a very diverse service offering. They struggled to explain what tied all of its services together and wanted to shift the jaded perception that it was just another engineering company. They were passionate and new they wanted to be the leader and a huge driver in the modernisation if the industry. They had a power team bursting at the seams to tell their amazing stories and let the world know about their capabilities. They needed a brand that would translate this story with a unified look, feel and message.
Â
The Goal
Tell their story of their diverse product and service offering with a united and simple brand.
The Solution
They were a united bunch that loved a challenge, got excited when held back and if they could not see the light at the end of the tunnel they knocked through the wall and would bring the light with them. All above board from a health and safety perspective of course! They could not accept no and always saw it as an opportunity. We found their tenacity infectious and their combined capabilities stunning. They embraced change like no one individual or no group of individuals we had encountered before. Their culture was well defined and attracted the right people to drive through difficult projects and navigate the challenges that came with them.
Their needs were simple but complex at the same time. How do we tell the story of such a complex and diverse firm that seemingly make everything so simple? The brand had to be about educating the customer. You tell us your problem and we will find the solution, the caveat was that the more complex the problem the better. The brand was supported by a new responsive website that was focused on the customers experience helping them navigate their way to a conversation about a solution to meet their needs.
Â
The Results
Client engagement increased 5 fold via the new website.
The brand was embraced and the story shared by stakeholders and staff alike. Referral business sky rocketed in the proceeding 6 months.
Â
Services
Branding | Brand Positioning | Brand Messaging Platform | Logo Brand Strategy | Marketing | Website | Brochureware | Content Marketing | Brand Guidelines
