We work with clients at every stage of the measurement lifecycle, from analytics platfrom configuration to advanced digital intelligence and executing detailed meaningful metrics and reports. To put it simply we Measure – Optimize – Convert - Repeat.
We always tell customers that its great creating a phenomenal brand, amazing content and award-winning social campaigns but what benefit are they without metrics and results. How do you determine ROI? How do you measure results? Why is data and analytics so important?
The answer is that data must be at the heart of everything we do. We listen to, monitor and gather data from different channels and sources to source meaningful competitive insights that reveal the important information about the audience you are trying to reach and influence. We use the most up-to-date platforms and tools but appreciate that legacy systems exist and are happy to support your needs.
We can review your existing analytics platforms and ensure any and all integrations are performing effectively. Nothing prepares your business for success better than data-driven analysis and detailed insights. Whether it’s to understand the impact of a campaign, to deep-dive into the customer journey or to inform your overall strategic decisions, marketing analytics is essential for any success business.
"We transform analytics into insights allowing you to make informed decisions about how to engage with your customers."
We work with your team and key stakeholders to help shape a strategy which is focused on getting you the results you need. This can include reach, awareness, loyalty, retention, sales and lead generation.
We get to know your business so we can help you make an informed decision about the marketing activities you are about to undertake. We have worked with many businesses to help set the strategic direction for their traditional and digital marketing needs and will successfully do the same for you.
DATA STUDIO REPORTING
ENHANCED ECOMMERCE AND ADVANCED WEB TRACKING
MULTI-PLATFORM E-COMMERCE TAGGING
CONVERSION RATE OPTIMISATION (CRO)