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A ‘strategy’, ‘Design’, ‘Proposal’ or ‘blueprint’ are words that are often substituted that can sometimes more simply described as a plan, albeit a very detailed plan. This plan should take into consideration the culture of the business, internal and external market condition as well as elements that could have any impact on the service or products appeal to its intended audience. That’s an awful lot to consider, research, assemble and present back in one document. However this plan will include and affect every stakeholder in your business and ultimately “if done right’, will positively impact your bottom line.
THE AGENCY WITH A PLAN
Let us help you refresh how your marketing efforts will help you grow your business online.
We work with your team and key stakeholders to help shape a strategy which is focused on getting you the results you need. This can include reach, awareness, loyalty, retention, sales and lead generation.
We get to know your business so we can help you make an informed decision about the marketing activities you are about to undertake. We have worked with many businesses to help set the strategic direction for their traditional and digital marketing needs and will successfully do the same for you.
We will outline your key channels and activities, implement campaigns and report back in detail on the results to help you shape your businesses future and help you reach your goals. We combine two decades of experience to present back to you a detailed analytical review of your data, supported by an in-depth exploration of market trends and insights that are combined with a detailed competitor review in order to find the best and most effective strategy for you.
We will determine the awareness and demand for your brand and service or product at a macro level using data sources from traditional and digital mediums. From google to CSO we will dissect all that we can to reveal your brands market holding, current position the perceived reality. Don’t take our word on its own….We will confirm and cross reference our findings with all that you share with us, first party information is a critical part to the future success of your brand. Once the qualitative and quantitative analysis is complete we will map out all growth opportunities and if you are satisfied we will propose a plan that helps bring these opportunities to life.
This is where we get to know you, your business, your customer, services and products. We assess if your marketing message is strong and will stand the test of time.
We will discuss your values, mission, culture, tone of voice and determine if your brand resonates with your audience and aligns with all of these elements. This forms the bases for your brands position and will guide us in determining the optimal promotional mix that will be best suited to your brand.
If you are operating in certain corporate sectors or a niche sector, it is often the case that the broader industry data may not be suitable or available to you. This amplifies the need for a detailed audit of your current positioning in the market. It also increases the important of stakeholder awareness and engagement in the project. They know your product, service and industry better than we ever will, so their thoughts, insights and knowledge will be a defining factor towards the success of this project. Ultimately this phase will demonstrate how your marketing and digital channels have contributed to your KPI’s and bottom line.
We mentioned the importance of competitor awareness and analysis. It will uncover facts and realities you were previously unaware of. It will also reveal where the opportunities are. Knowing your competitors as well as you know yourself will help you keep your finger on the pulse of your target audience. It will also direct your traditional and digital marketing efforts and help direct or focus your budget.
The heart of it all. Your marketing plan will combine all that we have already mentioned with our years of experience and neatly present a highly focused strategic map to maximise your opportunities and return on investment . This will show you what can be achieved, how to achieve it with your budget at the core. This is further supported by personalised key performance indicators and matching data reports. Afterall, the whole point of this is to ensure you are seen and appreciated by your target audience, whose engagement and conversion will determine your success.
If your business is currently performing well on specific performance channels including Google Search or specific Shopping channels, display channels for remarketing and retargeting, then you might want to consider a broader approach to customer attraction and engagement. We can discuss the right approach for you but its essence is to develop your audience from the top of the funnel and guide you through to customer decision and build in customer loyalty.
Our plan for you always has room for expansion, we want to see your business grown way beyond your expectations. Its not just about what you perceive as your target market. We will research other markets and if an opportunity presents itself we will share this with you and guide you through the market activation process.
We always present the risks as well as the potential wins. If you need international SEO, social media, billboard access, PR, radio, or other marketing channels we can support you on this journey. We are well versed in the typical marketing challenges and know how to navigate them.
DISCOVERY
Brand Discovery
Workshops and Focus Groups
Audience persona’s
Competitor Analysis
Communication Audits
Market Research
DESIGN
Portfolio Segmentation
Media evaluation
Marketing Planning
Communication Strategy
Growth Strategy
Creative Briefing
PLANNING
Brand Strtaegy
Digital Strategy
Mobile Strategy
Social Strategy
Content Strategy
Budget/Channel Allocation
