We have been proudly supporting our clients, across a variety of industries in multiple countries, to help build and refine their brand strategy. We grow and manage their brands using the most up to date platforms and mediums of communication. We help them build compelling connections with their consumers. The correct strategy is important, it reinforces your brandâs promise, raises brand equity and commercial value.
THE AGENCY WITH A PLAN
Let us help you refresh how your marketing efforts will help you grow your business online.
We work with your team and key stakeholders to help shape a strategy which is focused on getting you the results you need. This can include reach, awareness, loyalty, retention, sales and lead generation.
We get to know your business so we can help you make an informed decision about the marketing activities you are about to undertake. We have worked with many businesses to help set the strategic direction for their traditional and digital marketing needs and will successfully do the same for you.
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It all starts with a journey, a journey of discovery. We will get to know you, your people, your culture and behaviours. We will listen to your awesome success stories and the epic failures too. We probe for questions to find out what works and what doesnât. We will start at the top and work our way to the bottom, collaborating with management and staff to understand what makes your company special.
We will get to know your brand through stakeholder interviews, study tours, online surveys, brand workshops and auditing your brand touch points. We will dive into your business, its products and services, your audiences and the markets you operate in.
We will examine your visual and verbal communications across all channels and benchmark it against the competition for consistency of execution, differentiation and clarity of message. Nothing escapes us!
We will survey your audiences so that we can build a detailed picture of their needs, wants and desires. We will reveal what motivates them, hurts them i.e. their pain points, makes them tick or swipe endlessly and what they love about you!
A solid brand strategy unites your vision and aligns your business goals and ambitions. It signals what makes you better and different from the herd. Your brand should help foster a positive culture within your business and bring together your staff, stakeholders and those that are invested in or want to engage with your service or product offering. It will be commercially relevant and will contribute to your success and growth. It is our job to get the mixture just right, typically a touch of strategy with a large helping of creativity.
The result is a perfect blend of chaos accented by order. This means that the strategy can be as much fun as we want it to be, but it must always serve the needs of the business first. We get to know the business, the people, the big ideas that inspire. We work out who you need to bring closer and how to attract those people. We have got your back, for every product launch, digital campaign, new brand immersion, hiring campaign, corporate event.
You can count on us for all your marketing projects including portfolio market research, internal brand building, employee communications, brand change culture, customer service optimisation and channel marketing.
We then pull together all that is representative of you, including your values and beliefs, mission statements and vision statements. You tell us whatâs what, we tell you whatâs right. You select the lingo we make sure it works. We inject the passion and present to you content that lifts off the paper or screen and into the hearts and minds of your carefully selected audience.
We lovingly craft copy and images, graphics and stories, video and campaigns, all aimed at winning hearts and minds. Your strategy will include brand documentation explaining the brands identity, the correct and incorrect use of the brand identity, a social, digital & AV media plan, a detailed plan for creative implementation and execution, as well as a library of digital assets.
Did we mention brand guidelines? We will craft your verbal identity and messaging so that it projects your distinctive tone of voice through all your chosen content channels. We get very excited about incorporating your tone of voice, brand architecture and brand narrative into an epic story that has yet to be told.
It is our duty to make your brand as engaging and relevant as possible. Our approach is the same regardless of the project involved, that could be launching a new product, positioning your brand or refreshing your brand.
Whatever your needs we will define, design, develop and deliver with confidence. What makes us different is simply us, we are invested in you, your brand, your customer. We purposely elevate our senses so that we feel, see, hear and understand your customer on their journey. So we inherently know what needs to be delivered and when.
Our plan is to deliver the most relevant media content throughout that journey, on the right platform and at the most opportune time.
Your brand is your defining mark. It is your identity and the first thing most people see. It is the most honest representation of you, what you stand for and what remains once youâre gone.â
Brand Discovery Workshops
Focus group testing
Brand Positioning
Value Proposition
Market research
Competitor analysis
Brand guidelines
Communication audits
Research reporting
Brand Strategy
Brand manifesto
Brand architecture
Portfolio segmentation
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Creative development
Communication Strategy
Employer Brand Positioning
Internal Brand Building
Programmes
Growth strategy
Creative briefing
Letâs Talk!
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