Our mission is to convert your consumer intentions into revenue. Our strategy is a simple one that consists of integration across channels backed up by a relentless test-and-learn methodology. It is our job to connect the dots in today's fragmented consumer journey. This involves us developing a deep understanding of consumer motivations and conversion paths and delivering highly personalized paid search experiences, in the right moments.
"We inspire, influence and execute campaigns for a new breed of advertisers, across social and paid platforms."
Online advertising has unparalleled reach with the unique ability to granularly target audiences. From engagement to conversion, there are multiple touchpoints across digital and social platforms that will provide both incremental and monumental gains, it all depends or your strategy. You might consider Facebook Ads to build an audience, and then convert that audience with targeted campaigns on Google Ads or use LinkedIn ads to increase awareness and sales to people who engaged with your recent PR campaign?
Not every platform will be right for you, so we will work with you to identify the right audiences, platforms, budget and approach to meet your needs. We have a wealth of experience in creating paid social campaigns across many platforms, including: Facebook, Instagram, YouTube, TikTok, Snapchat, Twitter, Pinterest, LinkedIn.
We are always improving metrics to ensure campaign growth. Constantly refining campaign bid strategies by analysing data in real-time. Proactively tweaking performance across multiple variables including device, location, audience and time of day.
We have vast experience across a wide range of competitive sectors and verticals allowing us to intuitively fine tune audience criteria inline with ROI targets. It is our job to ensure potential consumers are not lost from the marketing funnel after their first visit to your website.
We work with your team and key stakeholders to help shape a strategy which is focused on getting you the results you need. This can include reach, awareness, loyalty, retention, sales and lead generation.
We get to know your business so we can help you make an informed decision about the marketing activities you are about to undertake. We have worked with many businesses to help set the strategic direction for their traditional and digital marketing needs and will successfully do the same for you.
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A picture paints a thousand words or so they say. The visual nature of display advertising can reinforce your brand and services in your target audienceâs memory. Display advertising is supported by platforms such as the Google Display Network and YouTube.
Search or PPC advertising is a powerful tool for getting your brand message in front of consumers. Search platforms including Google AdWords and Bing Ads, support the delivery of paid advertising campaigns. They help get your message to your customers in real-time and track the effectiveness of your search campaigns through to conversion.
The recommended avenue to reach your social audience is through targeted social advertising. It supports targeting advertising to specific interest groups, age profiles and genders. The benefits are varied and require strategic thought and creativity to ensure campaign success including clicks to website, social page engagements and brand awareness.
Native advertising is designed for advertiser-sponsored content to sit within editorial content on publisher websites. Examples include advertorial which is editorial content written in partnership with a brand and recommended articles sent as sponsored content to users via âmost readâ or update messages.
If PR is your thing and you want short, snappy text updates then twitter is the platform for you and maybe your product or service. Twitter ads have been used to generate engagement and general awareness. Its 330 million-plus monthly active users might be the audience you want to speak with or sell to. Our task is to help you target the right people with exactly the right messaging.
The tag line says it all really, The worldâs largest professional network! If professional services or any B2B product or service is what you are selling then this could be the platform for you. It allows you to target decision-makers and start conversations at a senior one-to-one level.
Facebook is a social media ad giant and offers highly targeted advertising solutions to help you connect with over 2 plus billion monthly active users. The Facebook Ad platform helps you create awareness, build engagement and convert prospective customers. It supports campaigns that have been designed for every stage of the sales funnel.
Other platforms you might consider are Pinterest, Baidoo, WeChat, YouTube, Snapchat, WhatsApp and Tok-tok
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