Website Evaluation Checklist

Whether you are launching a new website, rebranding or redesigning an existing site, a checklist is an important starting point. We have put together a short checklist to get your creative juices flowing and help you navigate through the challenging tasks associated with launching a website. For a comprehensive guide and access to our 50-point website checklist please contact us today and we will guide you through your upcoming digital project.

BRANDING + DESIGN

• Is your branding consistent and strong?
• Is there consistency in colour and design?
• Are the fonts legible and consistent?
• Do your images match your brand and style?
• Do you utilize white space well?
• Is your website easy to use?

CONTENT

• Does your content support your brand voice and message?
• Is your content well-written and up to date?
• Do you engage directly with your ideal client?
• Do you tell people who you are and what you do in less than 30 seconds?
• Is your offering communicated clearly?
• Do you tell your ideal client the benefits of working with you?
• Are you highlighting what sets you apart from your competitors?
• Is your contact information clear and easy to find?
• Have you included client or customer testimonials?
• Do you showcase your most recent work?
• Does each webpage have a clear call to action (CTA)?
• Are your social media profiles linked and easy to find?

TECHNICAL

• Is your website responsive?
• Does it look well and is it easy to use on laptops, tablets, mobile/cell phones?
• Is it easy to navigate and understand?
• How many clicks does it take to complete an action on your website?
• Is there an email opt-in that is easy to see and use?
• Is SEO incorporated (titles and metadata)?
• Are all links working and active?
• Do all external links open in a new window?
• Is Google Analytics installed?
• Does it load fast?
• Does it have a security certificate?
• Are your cookies and privacy policy clear and accessible?

Download or print the website evaluation checklist here

For a comprehensive guide and access to our 50-point website checklist please contact us today and we will guide you through your upcoming digital project.