QUICK AND EASY WEBSITE EVALUATION CHECKLIST

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Whether you are launching a new website, rebranding or redesigning an existing site, a checklist is an important starting point. We have put together a short checklist to get your creative juices flowing and help you navigate through the challenging tasks associated with launching a website. For a comprehensive guide and access to our 50-point website checklist please contact us today and we will guide you through your upcoming digital project.

BRANDING + DESIGN

  • Is your branding consistent and strong?
  • Is there consistency in colour and design?
  • Are the fonts legible and consistent?
  • Do your images match your brand and style?
  • Do you utilize white space well?
  • Is your website easy to use?

CONTENT

  • Does your content support your brand voice and message?
  • Is your content well-written and up to date?
  • Do you engage directly with your ideal client?
  • Do you tell people who you are and what you do in less than 30 seconds?
  • Is your offering communicated clearly?
  • Do you tell your ideal client the benefits of working with you?
  • Are you highlighting what sets you apart from your competitors?
  • Is your contact information clear and easy to find?
  • Have you included client or customer testimonials?
  • Do you showcase your most recent work?
  • Does each webpage have a clear call to action (CTA)?
  • Are your social media profiles linked and easy to find?

TECHNICAL

  • Is your website responsive?
  • Does it look well and is it easy to use on laptops, tablets, mobile/cell phones?
  • Is it easy to navigate and understand?
  • How many clicks does it take to complete an action on your website?
  • Is there an email opt-in that is easy to see and use?
  • Is SEO incorporated (titles and metadata)?
  • Are all links working and active?
  • Do all external links open in a new window?
  • Is Google Analytics installed?
  • Does it load fast?
  • Does it have a security certificate?
  • Are your cookies and privacy policy clear and accessible?

Download or print the website evaluation checklist here

For a comprehensive guide and access to our 50-point website checklist please contact us today and we will guide you through your upcoming digital project.