To me a brand is that thing that connects the dots between you, your product or service and your customer. It is the combination of the stories you tell, the memories you create, the unique factor that makes a customer choose you and your product over your competitors. Wow, now that is a lot of responsibility to put on that one word called branding. If your brand can perform to those expectations well let me tell you, you have got a stellar brand right there.
Behind every brand there is a successful brand strategy. A well-defined and executed brand strategy will impact all areas of your business. For this reason, it is important that you have a clear understanding of why you choose certain branding strategies and a detailed outline of what those strategies will be. The branding strategy that you adopt must be carefully planned, tested, and optimized. We have put together nine crucial elements that should be part of any successful brand strategy.
Whether you are launching a new product or service, considering a brand refresh or you are just starting out, this checklist should help guide you.