SEARCH AND PERFORMANCE MARKETING
Our mission is to convert your consumer intentions into revenue. Our strategy is a simple one that consists of integration across channels backed up by a relentless test-and-learn methodology. It is our job to connect the dots in todays fragmented consumer journey. This involves us developing a deep understanding of consumer motivations and conversion paths and delivering highly personalized paid search experiences, in the right moments.
It’s the sweet point where all the elements come together that defines us from our competitors and the fact that your campaign matters to us. That is the unique mix of analytical and creative brain power combined with cutting-edge tools and technology and our relentless suite of optimal testing that equates to the success of the effective paid search management. It is this very formula that translates into local or international profitable conversions.
WHAT THE SECRET
Bid Strategy Optimisation
We are always improving metrics to ensure campaign growth. Constantly refining campaign bid strategies by analysing data in real-time. Proactively tweaking performance across multiple variables including device, location, audience and time of day.
We have vast experience across a wide range of competitive sectors and verticals allowing us to intuitively fine tune audience criteria inline with ROI targets. It is our job to ensure potential consumers are not lost from the marketing funnel after their first visit to your website.
Search or PPC advertising is a powerful tool for getting your brand message in front of consumers. Search platforms including Google AdWords and Bing Ads, support the delivery of paid advertising campaigns. They help get your message to your customers in real time and track the effectiveness of your search campaigns through to conversion.
A picture paints a thousand words or so they say. The visual nature of display advertising can reinforce your brand and services in your target audience’s memory. Display advertising is supported by platforms such as the Google Display Network and YouTube.
Native advertising is designed for advertiser-sponsored content to sit within editorial content on publisher websites. Examples include advertorial which is editorial content written in partnership with a brand and recommended articles sent as sponsored content to users via ‘most read’ or update messages.
The recommend avenue to reach your social audience is through targeted social advertising. It supports targeting advertising to specific interest groups, age profiles and genders. The benefits are varied and require strategic thought and creativity to ensure campaign success including clicks to website, social page engagements and brand awareness.