Discover your audience

The importance of the buyer persona

The key to success in any branding, marketing or digital campaign is to understand your audience. A fundamental principle of this is to recognize and define your buyer personas. “A buyer persona is a detailed description that tells the story of your ideal customer. It describes the important characteristics of the individual that will buy from you.” […]

Let’s get real, are you guilty of these social marketing transgressions?

Marketing has changed dramatically in the last 10 years but it has taken on a whole different meaning, lingo and so much more in the last 5 years. Social Media marketing changes almost every day. So, if we are, to be honest with ourselves, we all make mistakes and learn quite quickly from them. The […]


Are you a true digital native, eager to gain some hands-on experience with content, search and social campaigns? We have a fantastic opportunity for a progressive Digital Marketing Executive to be part of a great digital journey and enhance their performance and visibility! The successful applicant will be a creative mastermind that loves working independently, […]


Whether you are launching a new website, rebranding or redesigning an existing site, a checklist is an important starting point. We have put together a short checklist to get your creative juices flowing and help you navigate through the challenging tasks associated with launching a website. For a comprehensive guide and access to our 50-point […]

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The essence of content marketing is to create valuable content that allows you to form a relationship with your audience.  This valuable content helps you to build credibility so that your potential customer trusts that you are the service provider for them. This encourages them to make the decision to buy from you. If you […]